Anshuman Bhatia

Experience

1. Co-founder

   Crustal Ads Private Limited

   Apr 2020 — Present

   Heading Sales & Client Servicing:1. From planning & executing to analyzing, a digital campaign is a fun filled journey for a client. Planning CPM/CPV/CPC/CPL/CPA campaigns depending on client\'s requirement & budget.Execution is the most important part! Chasing numbers via constant communication with delivery team and keeping a check that only approved sources are being used while delivering the campaign, budgets are consumed, KPIs are met & everything is running smooth.Analysis of different types of feedback reports like excel reports and other analytic tools like GA, Affise, Hasoffers, Vnative etc. is done precisely so that things run smoothly for the client.2. While executing a campaign it is mandatory to ensure operations work is done properly for a better campaign delivery & tracking. Placing postbacks/pixels is an essential procedure for smooth tracking of the campaign. Passing subids, clickids to fetching tracking links is all done properly to make sure campaign tracking is appropriate.3. Post analysis, it is always required to optimize the campaign for better results. Change is the only constant! This statement works best in order to optimize a certain campaign so that client gets better results in low costs. A proper mix of change in a particular campaign can give better results.