Anshul Aggarwal

Driving business growth through strategic marketing | PGP Masters\' Union Candidate \'25 | Former- Entrepreneur & Content Creator | Ex-Nando\'s India

Role: Program Manager- Growth at Citymall
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

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About Anshul Aggarwal

Experienced Marketing Strategist & Entrepreneur, dedicated to driving business growth…

Experience

Program Manager- Growth
Citymall
Apr 2025 — Present · Gurugram, IN

Education

Masters' Union
PGP, Technology Business Management
Guru Gobind Singh Indraprastha University
Bachelor of Arts - BA, Communication and Media Studies

Contact information

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Work email
•••••@citymall.live
Personal email
•••••@•••••.com
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Current company

Citymall

Internet Marketplace Platforms · 1.7K employees · Founded 2019 · Gurgaon, India

CityMall is an e-commerce platform focused on 500 million new to internet users living in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel and Waterbridge, CityMall deals in Grocery, Packaged FMCG, Electronics and Fashion categories. So far e-commerce has primarily benefited residents of the top 8 metropolitan cities in India. Key reasons for this are lack of trust, lack of familiarity with browsing and transacting online, low average order values (which makes economic viability a challenge for the platforms), lack of credit in online channels (which neighbourhood stores offer). We at CityMall are trying to solve this problem for Bharat. CityMall is a highly efficient channel to serve these consumers through \"Community Leaders\". They are the \"Social\" & \"Geographical\" connectors between end consumers and CityMall. They help us in customer acquisition, localised sales & marketing to capture customers\' share of wallet, and the last mile logistics in their communities, thus making the community-led model more suitable for small towns, cities, and villages. 80% of our consumers transact for the very first time on CityMall’s app. We are enabling thousands of people to start their small business without any investment. Founded by IIT Delhi and IIT Roorkee alumni with 8+ years of entrepreneurial experience, CityMall aims to create hundreds of thousands of such micro-entrepreneurs and empower them to create the go-to e-commerce platform for Bharat.

citymall.live

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About Anshul Aggarwal

Experience

Program Manager- Growth

Education

Masters' Union

Guru Gobind Singh Indraprastha University

Find verified contacts for anyone on LinkedIn