Anshul Sharma
Product Manager | CRM, Martech, Data Governance | 100M+ Users | BFSI, Fintech, Healthcare | Ex-PwC, Tata Sky, Airtel
- Role
- Product Manager at Paytm
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Anshul Sharma
I\'m a product manager with 13+ years of experience scaling CRM, Martech, and SaaS…
Experience
Product Manager
Dec 2020 — Present
Leading product innovation across CRM, Martech, and loyalty platforms spanning BFSI, healthcare, insurance, and eCommerce domains. My work focuses on driving customer engagement, personalization, and compliance at scale.Key Contributions:Scaled CRM + eCommerce SaaS platform to serve 100M+ users, onboarding 10+ B2B partners.Launched AI-driven loyalty journeys, gamification models, and affiliate marketplace — improving B2C retention by 25% and contributing to 25% YoY revenue growth.Established data governance frameworks across campaign workflows, enabling KPI traceability and data hygiene for BFSI & healthcare clients.Integrated Google Analytics and Matomo for performance tracking, resulting in a 35% increase in campaign ROI.Designed dynamic pricing, chatbot automation (WhatsApp), and personalization layers to reduce SLA by 50%.Built cross-functional alignment across design, data, and engineering — delivering business outcomes across 9 industries.
Education
Lovely Professional University
Bachelor of Technology (B.Tech.)
BRIDGE School of Management
Predictive Business Analytics (With Northwestern University, Chicago)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.