Anshul Sharma
World of Hyatt Loyalty Program, India & South West Asia
- Role
- Manager, World of Hyatt Loyalty Program, India & South West Asia at Hyatt
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anshul Sharma
Dynamic leader with a strong background in branding and marketing. Expertise in luxury…
Experience
Manager, World of Hyatt Loyalty Program, India & South West Asia
Aug 2024 — Present
As the lead of the World of Hyatt Loyalty Program for India and South West Asia, I drive strategic initiatives to elevate member engagement and optimize loyalty metrics across diverse markets. I work collaboratively with key stakeholders to enhance member acquisition and activation, ensuring that every interaction delivers exceptional value and fosters lasting loyalty. My responsibilities include spearheading innovative campaigns that raise program awareness and drive loyalty room nights, with a strong focus on tailoring marketing efforts to increase Hyatt\'s market share in the region. By leveraging data-driven insights and market research, I strive to create personalized experiences that resonate with our members and strengthen their connection to the Hyatt brand.Job Responsibilities:* Analyze loyalty drivers in the region and develop targeted marketing strategies to enhance Hyatt’s market share while maintaining competitive positioning.* Implement strategic directives for the World of Hyatt, ensuring regional relevance and alignment with global initiatives.* Collaborate with Digital Marketing to execute effective social media campaigns and localized messaging, creating country-specific offers for travelers.* Establish and manage strategic partnerships with to boost program visibility and engagement.* Serve as the primary liaison for the loyalty program, coordinating with hotel standards and conducting training sessions for key stakeholders.* Utilize data insights to engage senior management and hotel teams, developing actionable plans to improve loyalty outcomes.* Prepare and distribute monthly performance reports, creating strategies to maximize the impact of the loyalty program.* Support new hotel openings with tailored loyalty marketing plans and facilitate employee training initiatives.
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