Anshul Saxena
Driving Global Marketing and Demand Generation Strategies
- Role
- Marketing Manager at Bosch Software And Digital Solutions
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anshul Saxena
Marketing professional with strong experience in customer-focused strategies, public…
Experience
Marketing Manager
Bosch Software And Digital Solutions
May 2022 — Present
Global Demand Generation and Partner Marketing- Orchestrate global demand generation strategies to drive pipeline growth across regions and service lines, resulting in measurable pipeline boost through events, digital campaigns, and partner engagements- Design and execute campaigns leveraging industry events, Bosch partnerships, and other global opportunities, to increase market visibility and brand impact- Lead partner marketing initiatives with key stakeholders such as Bosch and other industry partners, ensuring effective collaboration and consistent marketing approach.• Inside Sales Program Leadership- Lead, and execute Global Inside Sales program, focusing on securing new logos and expanding the customer database across targeted regions and sectors- Expand inside sales channel operations to new regions, increasing customer engagement and conversations in a progressively scaled manner- Website & Inbound Lead Generation: Manage the Bosch Software and Digital Solutions website, optimizing for lead generation and conversion.• Marketing Automation: Launched new marketing automation platform to manage automated marketing campaigns globally using Salesforce Marketing Automation Platform. Set entire mechanism of lead management and flow using Salesforce. • Content Management and Planning: Coordinating with Business Area teams, Solutions, and Sales teams for content development for website, events, partner events, and branding – Success Stories, Whitepapers, Blogs, Brochures, Flyers, Videos, etc- Webinars: Plan, coordinate, and execute Bosch Conversations webinars to engage audiences and generate leads- Vendor Management: Oversee vendor relationships for content creation, website maintenance, event coordination, and other marketing activities- Tech Event Management: Identify, plan, and manage global tech events aimed at lead generation and brand visibility.
Education
Jaipuria Institute of Management Jaipur
Master of Business Administration (M.B.A.)
2009 — 2011
University of Rajasthan
Bachelor of Engineering (B.E.)
2004 — 2008
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.