Anshul Saraf Gupta

About Anshul Saraf Gupta

As the Founder of Apelo Consulting, I lead our mission to empower businesses with strategic research, competitive intelligence, and market foresight that drive smarter decisions and sustainable growth Beyond steering the vision and growth of the firm, I stay closely involved in research across industries like Healthcare, Consumer Packaged Goods (CPG), and Retail, where rapid market shifts demand agile, data driven insights. With over 15 years of experience as a founder, business growth consultant, and branding strategist, I’ve had the privilege of guiding companies through market challenges, shaping authentic brand stories, and driving growth that goes beyond numbers growth with meaning and purpose. Healthcare Expertise Digital Health & MedTech- Exploring innovations in telehealth, wearables, diagnostic AI, and medical devices adoption. Treatment Adoption Trends- Mapping drivers and barriers to therapy uptake, including affordability, accessibility, and awareness. Regulatory & Policy Analysis- Tracking regulatory shifts, healthcare policy changes, and payer perspectives that shape market access. Epidemiology & Market Sizing- Assessing disease prevalence, patient segmentation, and forecasting treatment opportunities. HEOR (Health Economics & Outcomes Research)- Evaluating cost-effectiveness, real-world outcomes, and value-based care models. Rare & Specialty Diseases- Conducting niche market research for orphan drugs, specialty therapies, and breakthrough treatments. Stakeholder Mapping- Engaging with policymakers, physicians, KOLs, payers, and advocacy groups to capture 360° market perspectives. CPG Expertise- Consumer behavior mapping, product innovation studies, and seasonal trend analysis. Deep understanding of what Indian buyers want, across categories and regions. Retail- Shopper journey research, omni-channel dynamics, and competitive benchmarking. Creative That Converts – Stories that stick, channels that deliver. Media Strategy Aligned to the Product – From digital to on-ground, we activate where your audience lives.

Experience

1. Group CEO

   Apelo Consulting

   Jul 2016 — Present · Gurugram, IN

   Offering our expertise in strategic, result-oriented research for our clients. With our expertise in the field, we offer expertise in qualitative, quantitative, and mixed-method projects. We also provide consulting services which cover audience segmentation, target market analysis, and competitive analysis.Leveraging our years of experience and knowledge in deploying disruptive technologies in the market.

Education

• Rajasthan Technical University

  B.Tech, Biotechnology

  2006 — 2010

• Akalank Public School

  Senior Secondary, Maths+ Science

  2004 — 2005