Anshul Bhatt

About Anshul Bhatt

My career over the last eight years has been revolving around the following two quotes - “In God we trust, all others bring data.”“Torture the data, and it will confess to anything.”Hi! I am an Analytics Consultant with a vibrant clientele spanning E-commerce, Banking & Financial Services, Lead Generation, Content Publishers, and Travel & Booking. With an experience of five and a half years in total and almost five years in the analytics industry, I have helped clients at each and every touchpoint of their digital data continuum. I am passionate about data analytics and have worked with diverse teams and assisted them in driving data-backed decisions. As it all has to start with acquiring data, I have had the opportunity to work with Analytics and Data Engineering teams across industries to instrument analytics tracking using web and app analytics tools such as Google Analytics, Adobe Analytics, Firebase, and CleverTap. I have supported clients in building Marketing Data Warehouses and Customer Data Platforms (primarily on Google Cloud Platform), by collecting and unifying user\'s data across sources to get a holistic view of the users. I have also used BI tools, such as Google DataStudio and Looker, to build dashboards and insights on top of the collected and unified data.I have worked in coordination with clients\' marketing teams to devise data-driven strategies for acquiring high intent customers and retargeting and retaining existing customers. I have facilitated clients\' product and IT teams in leveraging data to improve upon the experience delivered to the customers.The learning curve in the analytics industry over the last eight years has been a positive exponential and I am sure there is still much more to learn, I am on my quest to connect with experts in the industry and I love being a part of conversations around data and analytics (primarily marketing analytics), please feel free to drop me a note on LinkedIn should you think our interests align :) Digital Analytics tools I know: Google Analytics, Adobe Analytics, Firebase, CleverTap, AppsFlyer Advertising & Marketing tools I am familiar with: Display & Video 360, Google Ads, Facebook Ads, Salesforce Marketing CloudAdServers I am familiar with: Campaign Manager 360Some technical stuff that I am comfortable working with: SQL, Python, Javascript Cloud Platforms I have used: Google Cloud Platform, AzurePersonalization & A/B Testing tool I know: Google Optimize

Experience

1. Customer Engineer, Marketing Technology

   Google

   Dec 2025 — Present · Bengaluru, IN

Education

• Indian Institute of Technology Jodhpur

  Bachelor’s Degree, Electrical Engineering

  2011 — 2015

Skills

• Linux
• C
• Data Analysis
• Java
• Microsoft Excel
• Powerpoint
• Google Analytics
• Windows
• Teamwork
• Algorithms
• C++
• Python
• Embedded Systems
• Microsoft Office
• Matlab
• Rstudio