Anshul Arora

About Anshul Arora

Overall 16 Years of Work Experience in PnL Management, Category Management and Development, Brand Solutions (Brand Ads), Key Account Management, Vendor Development and Management and B2B Sales.*13+ years of Experience working in E-commerce Industry with Flipkart.com.*A seasoned Marketing and Business Development Professional with an MBA from IIM Indore.

Experience

1. Associate Director (Beauty and Personal Care)

   Flipkart

   Dec 2023 — Present · Bangalore Urban, IN

   Buy Head for Beauty and Personal Care Category (Grooming and Makeup Fragrances)Managing the Supply Side/Buyside of the Beauty and Personal care category.• Handling the Entire D2C and Premier Brands within BPC.• Handling a Business Size of Cr and team size of 20+ People.• Launched and scaled up the Growth Hack Program to accelerate the growth of New Age D2C Brands. 100+Brands grew at 100% YOY.• D2C Brands grew by 2X of the overall Category Growth Rate. This was fueled by Higher Ads (2X of the OverallCategory), 90+% FBF(1.8X of the overall Category), 98% In-stock levels.

Education

• Delhi University

  Bachelor of Science (B.Sc.), Physics

  2004 — 2007

• Indian Institute of Management, Indore

  Certificate Course in Business Management, Business Administration and Management, General

  2008 — 2009

• New Delhi Institute of Management

  Master of Business Administration (M.B.A.), Marketing

  2009 — 2011

Skills

• Business Development
• Business Strategy
• Sales
• Online Advertising
• Strategy
• E-Commerce
• Vendor Management
• Market Research
• Team Management
• Key Account Management
• Business Analysis
• Product Management
• Category Management
• Management
• Competitive Analysis
• Account Management
• Marketing
• Training
• New Business Development