Anshul A.

About Anshul A.

In a career spanning 17 years, I have worked across varied industries and multiple roles from the very challenging launch of a newspaper in Bihar, to creating thrilling motorbike content across South America (Mexico, Argentina, Colombia), to impacting 3 wheeler business through lead generation in Bangladesh to leading digital transformation for Commercial Vehicles & 2 Wheeler business & finally leading performance marketing for the largest brand of mobile devices (smartphones, tablets, laptops, smart watches, buds) & consumer durables (TV, refrigerators, washing machines, microwaves, AC) across India.Through the course of my journey I have been lucky to experiment and learn first hand, how the impact of communication on mediums like Print, TV, Radio, OOH, CRM, Digital & e-commerce influences business outcomes.A firm believer of learning by doing I have recently started experimenting with generative AI models to enhance e-commerce CX with our partners and found a treasure trove of improvements which may lead to astounding results.I still feel that I\'m just getting started.

Experience

1. General Manager Performance Marketing

   Samsung India

   Mar 2025 — Present · Gurugram, IN

   Performance Marketing Head for Samsung India MX division

Education

• Delhi University

  B.Sc, Chemistry

  2002 — 2005

• Institute of Management Technology, Ghaziabad

  PGDBM, Marketing

  2005 — 2007

Skills

• Marketing
• Management
• Product Development
• Sales
• Lead Generation
• Strategic Partnerships
• Digital Marketing
• Strategy
• Team Management
• Marketing Research
• Negotiation
• Media Planning
• Marketing Communications
• Brand Management
• Cross-Functional Team Leadership
• Market Research
• Marketing Strategy
• Customer Insight