Anshu Dikshant

About Anshu Dikshant

Results-driven Digital Marketing & Transformation professional with 12+ years of experience across SEO, social media, content, branding, and end-to-end campaign management in Indian and international markets. I design data-driven strategies that enhance brand visibility, audience engagement, and ROI across banking, marketing, IT, and digital services.My expertise spans Personal Branding, WordPress setup, PR, ORM, marketing operations, and business analysis, supported by strong capabilities in project and operations management, client servicing, and program coordination. I bring hands-on experience leading cross-functional teams, coordinating stakeholders, managing initiatives, and ensuring consistent brand messaging across platforms.I specialize in executing strategy end-to-end, optimizing processes, managing timelines, and delivering measurable outcomes. I actively leverage AI-driven tools to enhance decision-making, productivity, and workflow efficiency, operating at the intersection of marketing, technology, and business operations. Professional Highlights Digital Growth - SEO, social media, content marketing, and audience engagement Campaign Leadership - Brand and digital initiatives with measurable business impact Project & Operations Coordination - Timelines, deliverables, and cross-functional execution Client Servicing & Delivery - Requirements gathering, workflows, and service execution Content & Communication - Podcast hosting, YouTube management, and multi-platform content strategy Market Research & Analytics - Competitor analysis, keyword insights, and business intelligence AI-Enabled Workflows - Automation, insights, and execution optimization Mentorship - Training students and professionals in digital marketing Strategic EngagementsLed digital initiatives across entertainment, sports, and large-scale campaigns, driving audience engagement through structured storytelling and data-led branding. Experience includes managing high-visibility digital programs requiring coordination, governance, and message consistency. Beyond WorkA passionate traveler and storyteller with a strong interest in cinema, cricket, and evolving digital media trends. Career DirectionOpen to mid-to-senior roles across Digital Marketing, Digital Transformation, Marketing Operations, and Strategy functions within banks, IT services, consulting firms, and large enterprises, as well as adjacent cross-functional roles where digital, process, operations, analytics, and technology intersect to drive scalable growth and business impact.

Experience

1. Process Manager

   ICICI Bank

   Dec 2025 — Present · Mumbai, IN

   After internal transfer, currently working as a Process Manager in Debt Service Management Group, managing operational responsibilities focused on effective debt servicing and recovery. Responsible for implementing structured strategies for timely recovery of dues, managing pre-delinquency customer engagement, and overseeing post-default collection processes, ensuring compliance with regulatory and governance standards.

Education

• Aditya Birla Public School, Renukoot (U.P.)

  1st to 5th

  1996 — 2001

• Bihar School Examination Board (BSEB)

  9th and 10th

  2004 — 2006

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration

  2025 — 2027

• Aditya Birla Intermediate College, Renukoot (U.P.)

  6th to 8th

  2001 — 2004

• Sikkim Manipal University (SMU)

  Bachelor of Computer Applications

  2008 — 2012

• Uttar Pradesh State Board of High School and Intermediate Education (UPMSP)

  11th and 12th

  2006 — 2008

Skills

• Keyword Research
• Team Management
• E-Commerce
• Strategic Planning
• Content Strategy
• Blogging
• Lead Generation
• Web Analytics
• Market Research
• Social Media
• Analytics
• Digital Marketing
• Facebook
• Pay Per Click (Ppc)
• Web 2.0
• Html
• Search Engine Marketing (Sem)
• Link Building
• Social Bookmarking
• Google Analytics
• Google Adwords
• Social Media Optimization (Smo)
• Social Networking
• Social Media Marketing
• Online Advertising
• Organic Search
• Google Webmaster Tools
• Search Engine Optimization (SEO)
• SEO
• Smo
• Online Marketing