Anshu Rastogi
Zonal Head | Sales & Marketing | Cement & Construction Materials | Driving Growth & Market Expansion
- Role
- Zonal Head Up- East at JKCement
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Anshu Rastogi
I am a sales and operations leader with 16+ years of experience in the cement industry, driving growth, profitability, and market expansion across North India in central and east #Uttarpradesh.My career spans leadership roles at JK Cement, ACC, and Jaypee Cement, where I have consistently delivered strong business outcomes through strategic market development, channel expansion, and P&L management. Key strengths include: • Launching new plants & premium brands, building distribution from the ground up • Managing multi-district operations, large teams, and big P&L portfolios • Driving double-digit revenue growth, EBITDA improvement, and market share expansion • Building and mentoring high-performing sales teams with strong execution focus • Expertise in channel management, retail & institutional sales, supply chain alignment, and pricing optimizationThroughout my career, I have successfully launched new markets (including the rollout of JK Super Cement and the Hamirpur & Prayagraj plant project), scaled sales volumes by over 100% in key regions, and developed robust dealer networks that strengthened brand presence and customer trust.I believe in data-driven decision making, agile execution, and collaborative leadership to achieve sustainable business growth.Building & Establishing JK Cement in central and East Uttarpradesh. Business Strategy | New Business Development | Profit & Loss Management | Market Expansion | Channel Development | Operational Excellence | Stakeholder Engagement |Management | Client Relationship Building | Business Re engineering | Logistics Planning | Alliances & Partnerships | Performance improvements | Sales & Distribution Planning/Execution | Team Management | Campaign Management | Revenue Generation | Resource Mobilization | Liaison & Coordination
Experience
Zonal Head Up- East
Aug 2024 — Present · Lucknow, IN
Responsible for driving sales, revenue growth, and market share across multi-district territories. Heading UP Central and East Sales, channel expansion (BOs/CFAs/retailers), while ensuring seamless plant-to-market execution. Manage high-performing sales teams, optimize pricing & profitability, and spearhead new product launches. Accountable for distribution excellence, EBITDA improvement, and customer satisfaction across the zone.
Education
Jaypee Business School, Noida
MBA, Marketing & Human Resource Management
2007 — 2009
Dr. Bhim Rao Ambedkar University, Agra
B.Sc., Physics, Chemistry and Mathametics
2003 — 2006
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