Ansh Singh Bhadauriya
Category Development Manager @United Breweries Ltd.
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WORK HISTORY
Category Development Manager @United Breweries Ltd.
Category Development and Brand VisibilityStrategic Stakeholder EngagementBrand Expansion and Market PenetrationBuild and maintained strong relationships with key decision makers such as GMs, F&B Manager, Purchase Manager, etc at luxury hospitality outlets to co create event activations, promotional campaigns, visibility drives and brand placement strategiesSpearheaded category development initiatives across 6 districts of Himachal Pradesh in MONT channel, partnering with premium outlets like Taj, ITCs, Oberois, etc to drive brand visibility and increase availability of all SKUs of our brandImplemented innovative visibility solutions and activation plans to enhance brand width across high profile outlets and also medium profile volume outlets ensuring premium positioning of Kingfisher and Heineken beer in the Modern-On-Trade market of Himachal Pradesh
EDUCATION
Indian Institute of Management Sirmaur
Master of Business Administration - MBA
Axis Colleges
BCA, Computer Programming, Specific Applications
CBSE
Intermediate, Science
CBSE
High School
ABOUT ANSH SINGH BHADAURIYA
From crunching HR datasets at a startup to managing premium hospitality accounts for…
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