Anshruti Patel

About Anshruti Patel

Hi, I’m Anshruti, I’m a Product Designer with experience at Apple and Freshworks, focused on building scalable, user-centered experiences that directly impact business outcomes. I specialize in turning complex user problems into intuitive, data-driven solutions across web and mobile platforms.In my current role at Apple, I design cross-device experiences that improve subscription flows, accessibility, and user engagement. By combining user research, usability testing, and analytics, I’ve helped improve completion rates by 24% and reduced drop-offs in critical user journeys. I enjoy working at the intersection of design, data, and product strategy to create meaningful and measurable impact.Previously at Freshworks, I worked on large-scale B2B products used by users globally, where I improved feature adoption by 42% and reduced operational friction through thoughtful UX and design systems. My approach is grounded in user research, experimentation (A/B testing), and continuous iteration.I’m highly skilled in Figma, design systems, interaction design, and analytics tools like Mixpanel and Google Analytics. I thrive in cross-functional environments, collaborating closely with product managers and engineers to bring ideas from concept to launch.I’m particularly interested in opportunities where design is treated as a strategic function driving growth, improving user experience, and shaping product direction.

Experience

1. Product Designer

   Apple

   Aug 2024 — Present · Chicago, IL, US

   Redesigned a cross-device subscription management experience across iPhone, iPad, and Mac, improving plan renewal and recovery completion rates by 24%Identified friction points in billing clarity and subscription visibility through user interviews, journey mapping, and usability testing, translating insights into scalable product improvementsDelivered high-fidelity interaction designs and prototypes using Figma, Sketch, and Adobe XD, aligning with Apple’s design standards and system guidelinesCollaborated closely with product managers, engineers, and researchers to define requirements, validate edge cases, and ensure seamless implementation of upgrade and recovery flowsEnhanced accessibility by optimizing layouts for VoiceOver, Dynamic Type, and touch interactions, increasing task success rates by 22% for accessibility usersDocumented detailed user flows, interaction patterns, and design specifications, reducing engineering rework and review cycles by 18%Supported A/B testing initiatives and post-launch analytics to refine CTA placement and error handling, contributing to a 19% reduction in drop-offs during subscription recoveryApplied data-driven design decisions using analytics and user behavior insights to continuously improve conversion and retention metrics

Education

• DePaul University Jarvis College of Computing and Digital Media

  Master of Science - MS, Human Computer Interaction

• MIT World Peace University

  Bachelor of Technology - BTech, Electronics and telecommunications

  2019 — 2023