Anshika Singh

Category Marketing | Retail Marketing | Reliance Retail |MDI (2021-23)

Role
Category Marketing Manager at Reliance Retail
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anshika Singh

Currently a Category Marketing Manager at Reliance Retail, I’m a passionate brand marketer who loves turning consumer insights into campaigns that spark demand, shape perception, and deliver measurable business growth.Over the past few years at Reliance, I’ve worked across 1,600+ stores and digital ecosystems, building brand experiences that not only attract consumers but keep them coming back. From festive campaigns to strategic brand partnerships, I’ve focused on creating meaningful value for both the brand and the customer.Whether it’s scaling a category, sharpening brand positioning, or building a 360° campaign, I enjoy the mix of strategy + creativity + execution. What I enjoy most is building brand stories that convert, turning insights into campaigns that scale, influence buying behaviour, and impact the business metrics. Always looking for opportunities to build purpose-driven brands, lead strategy, and create consumer experiences that stand out in a competitive market.

Experience

  1. Category Marketing Manager

    Reliance Retail

    Jan 2024 — Present · Mumbai, IN

Education

  • Management Development Institute Murshidabad

    Post Graduate Diploma in Management

  • Indian Institute of Management, Ranchi

    Summer School, Leadership, Policy and Governance

  • Shri Shikshayatan College

    B.Com Hons., Accounting and Finance

    2016 — 2019

  • University of Calcutta

    M.Com, Accounting and Finance

    2019 — 2021

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Anshika Singh — Category Marketing Manager at Reliance Retail in Mumbai, MH, IN | Unifers