Anshika Mehta

About Anshika Mehta

An accomplished communications professional with more than 15 years of experience in corporate messaging, internal communication, employee branding, culture cultivation, digital marketing strategies, and successful public relations campaigns across diverse industries. As a versatile content writer and marketer, I have the expertise to develop compelling messages that resonate with target audiences, whether through persuasive press releases, engaging digital content, or compelling presentations. My extensive industry knowledge allows me to tailor communication strategies to meet specific requirements and achieve organizational objectives.Internally, I excel at formulating communication plans that foster engagement, alignment, and collaboration among team members. By leveraging a diverse range of channels and techniques, including newsletters, intranets, and interactive town hall meetings, I ensure that the company\'s vision, values, and goals are effectively conveyed to all employees. I have collaborated with various departments to support change management initiatives, drive employee engagement programs, and strengthen internal branding efforts.Externally, my strategic marketing background empowers me to develop compelling messaging and positioning strategies that resonate with target audiences. Through meticulous brand management, strategic public relations, and innovative digital marketing campaigns, I support companies establish and maintain a formidable presence in the market. I possess a deep understanding of leveraging traditional and digital media channels, social media platforms, and content marketing to engage customers, bolster brand recognition, and drive customer acquisition and loyalty.

Experience

1. Internal Communications Manager

   Indus Valley Partners

   Sep 2023 — Present

   I lead initiatives that strengthen employee engagement, cultivates a positive workplace culture, and enhance internal communication across the organization. My work spans: Designing engaging internal campaigns, newsletters, and communication collateral. Creating visual and written content that brings key messages to life. Partnering with cross-functional teams to deliver impactful communications and creative solutions.Passionate about translating strategy into meaningful stories and experiences that connect with employees at every level.

Education

• EMPI Business School

  PG Programme in Advertising Communication and Marketing

  2008 — 2010

• Delhi University

  B.A, Entrepreneurship and Economics

  2005 — 2008

• Punjab Technical University, Jalandhar

  Master of Science in Mass Communications, Advertising and Journalism

  2009 — 2011

Skills

• Corporate Communications
• Public Relations
• Media Relations
• Brand Management
• Content Strategy
• Press Releases
• Social Media Marketing
• Media Planning
• Crisis Communications
• Reputation Management
• Entrepreneurship
• Client Servicing
• New Business Development
• Integrated Marketing
• Management
• Marketing Communications
• Digital Marketing
• Market Research
• Crm