Anshika Jain

About Anshika Jain

I currently lead Global Direct-to-Consumer at Udemy, overseeing a multi-hundred-million-dollar global DTC business spanning acquisition, lifecycle, site experience, and international expansion. I led the company’s strategic shift toward subscription, driving 60%+ subscriber growth and aligning product, marketing, and pricing into a unified revenue engine.Previously, as Chief Digital Officer at Helly Hansen, I owned a nine-figure global DTC P&L across Helly Hansen, Musto, and WW brands. I built and led an 80+ person organization across product, engineering, CRM, and digital marketing. Under my leadership, digital became a sustained double-digit growth driver through platform modernization, AI-enabled marketing efficiency, and disciplined capital allocation. Across roles, I focus on building durable revenue systems, integrating commercial strategy with technology investment, and modernizing operating models to improve growth, contribution margin, and long-term enterprise value.Earlier in my career at McKinsey & Company, I led global growth transformations across consumer and technology sectors, helping unlock more than $4B in revenue impact. My focus is on building high-performance revenue organizations and scale businesses for profitable, long-term growth.

Experience

1. VP, Global Direct to Consumer

   Udemy

   Sep 2025 — Present · San Francisco, CA, US

   Lead a multi-hundred-million-dollar global DTC business with end-to-end ownership across acquisition, lifecycle marketing, digital experience and international expansion• Own global DTC P&L, aligning product, marketing, pricing, and merchandising into a unified revenue model• Led strategic pivot to subscription, driving 60%+ subscriber growth• Built cross-functional global squads to accelerate experimentation and speed to market• Expanded international footprint through partnerships in India and Japan, unlocking double-digit growth• Strengthened acquisition and lifecycle strategy to improve retention and long-term customer value

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA), Marketing

  2015 — 2017

• Indian Institute of Technology, Kanpur

  B.Tech, Biological Sciences and Bioengineering

  2006 — 2010

Skills

• Business Analytics
• C
• Management Consulting
• Matlab
• Sas
• Market Research
• Business Analysis
• Predictive Modeling
• Data Analysis
• Algorithms
• Statistical Modeling
• Analytics
• Business Strategy
• Analysis
• Predictive Analytics
• Data Mining
• Vba
• Consulting