Anshika Gupta

About Anshika Gupta

I am a Corporate Marketing Manager at DevLabs Alliance, with proven expertise in B2B marketing, lead generation, and corporate training promotions. Over the years, I have worked on strategic campaigns, webinars, and corporate workshops that helped position our brand as a trusted partner for workforce upskilling.My core strengths include corporate communications, brand management, social media strategy, and event marketing. I specialize in engaging L&D leaders, HR professionals, and decision-makers through impactful campaigns that drive both awareness and conversions.I am passionate about aligning marketing strategies with business goals and helping organizations bridge their workforce skill gaps through innovative learning solutions.

Experience

1. Corporate Marketing Manager

   Devlabs Alliance

   Apr 2025 — Present · Gurugram, IN

   Leading corporate marketing strategy to position DevLabs Alliance as a trusted partner in enterprise learning and workforce transformation. • Designing and executing campaigns targeted at HR & L&D leaders, driving high-quality B2B lead generation. • Building thought leadership through articles, webinars, newsletters, and social content focused on upskilling and future workforce trends. • Driving organic brand visibility via social media campaigns, reels, carousels, and videos. • Collaborating with sales and training teams to align marketing with organizational goals and client needs. • Monitoring KPIs and performance metrics to ensure measurable impact of all campaigns.

Education

• Dr. Gaur Hari Singhania Institute of Management & Research

  Master of Business Administration - MBA, Marketing