Ansari Asrar
Certified Adobe AEM and Marketing Cloud Lead Architect||Microsoft Copilot|| OpenText Content Server||| GenAI ||
- Role
- Lead Technical Architect Digital Content & Marketing Technology Solution at Birlasoft
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Ansari Asrar
A seasoned Digital Marketing Technologies Architect with over 20 years of experience at leading IT consulting firms, specializing in the design and development of cost-effective, high-performance solutions in Web Content Management, Document Content Management, and Portal applications. Proven track record of delivering scalable digital platforms across diverse sectors including government (provincial/state), telecommunications, financial services, oil & gas, aviation, and logistics Subject Matter Expert in Adobe Experience Platform, holding certifications as an Adobe Certified Master – AEM Sites Architect and Adobe Certified AEM Developer, with extensive hands-on experience in designing, developing, and deploying solutions using Adobe Marketing Cloud technologies, including Edge Delivery Services. Extensive global experience in implementing Web Content Management Systems across multiple onshore locations, including the USA, Canada, UK, Spain, and Thailand. Certified in Generative AI Fundamentals, with practical knowledge of integrating AI capabilities with Microsoft Copilot and OpenAI technologies. In-depth expertise in Adobe Consumer Experience Architecture, encompassing Engagement, Orchestration, Insights, and Data strategies. Strong working knowledge of Adobe Customer Data Platform (CDP) and its role in enhancing personalized customer experiences. Strategic advisor on complementary marketing technologies, focused on optimizing consumer reach and elevating customer experience. Hands-on experience with Adobe Cloud Platform, coupled with a solid understanding of Microsoft Azure infrastructure and services. Proficient in API design and Microservices architecture, enabling scalable and modular digital solutions. Experienced in integrating GitHub Copilot with various IDEs to accelerate development through prompt-based coding assistance.
Experience
Lead Technical Architect Digital Content & Marketing Technology Solution
Jul 2021 — Present · Mumbai, IN
Education
Savitribai Phule Pune University
MCM, Computer Management
2001 — 2003
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