Ashley Parkes
Manager, Consumer Experience and Sales Programs @Steelcase
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WORK HISTORY
Manager, Consumer Experience and Sales Programs @Steelcase
Envisions the roadmap and execution for Steelcase’s Work from Home, Employee Purchase, and Store Customer Experience programs, focusing on how these experiences perform and scale across teams and partners. The role connects customer insight, product strategy, and cross-functional collaboration into practical tools, learning, and program structures that drive consistency and results. I work closely with stakeholders across Product, Brand, Legal, Operations, and Sales to align priorities, and I use data to inform decisions and measure impact. I also represent the voice of the customer to ensure program evolution strengthens both the user experience and the business outcome.
EDUCATION
Alma College
Communication, Business
Hope College
B.A.
SKILLS
ABOUT ASHLEY PARKES
I focus on making complex partnerships work — aligning goals, simplifying processes, and keeping the customer experience front and center.At Steelcase, I manage national retail and e-commerce relationships, leading cross-functional work across marketing, operations, finance, and product. Since returning to the channel, I’ve helped drive 3× growth by focusing on clarity, consistency, and collaboration.Earlier in my career, I managed large-scale, global events for organizations like Microsoft, the Royal Bank of Canada, Autodesk and Ford Motor Company — experience that shaped how I approach logistics, trust, and follow-through. I like work that bridges strategy and execution — where communication and accountability actually move results forward.
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