Anoushka Singh
Research Analyst @Nielsen | Ex-Media.net | Market Research | Consumer Insights | Adtech - Programmatic and Contextual Advertising
- Role
- Research Analyst at Nielsen
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anoushka Singh
I am a Senior Research Analyst at Nielsen, specializing in data-driven insights and…
Experience
Research Analyst
Jul 2024 — Present · Mumbai, IN
Design and implement brand impact surveys to assess ad effectiveness using test vs. control methodologies.→ Analyze campaign performance data, offering insights into metrics such as brand awareness, favorability, purchase intent, and recall.→ Collaborate with clients from project initiation through delivery, ensuring clarity in survey objectives and outcomes.→ Maintain and enhance global databases of advertising effectiveness, contributing to benchmark development across various metrics.→ Ensure data integrity through rigorous quality assurance checks during survey deployment and reporting phases.→ Utilize tools like Decipher, SPSS, and Displayr for data processing and visualization.→ Coordinate with cross-functional teams, including programming, data processing, and translation services, to ensure seamless project execution.
Education
K J Somaiya Institute of Management
Bachelor of Management Studies (BMS)
2019 — 2022
Rukmani Birla Modern High School
High School Diploma
2018 — 2019
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