Anouré Fenstermaker

About Anouré Fenstermaker

With over 25 years of experience in Marketing Communications & Strategy, I’m passionate about crafting and executing strategic marketing plans that create real value for customers, partners, and stakeholders. I bring a wide range of perspectives to the table, having led marketing teams in industries like IT, automotive manufacturing, and healthcare.In my current role, I oversee all aspects of marketing strategy, communications, PR, creative, digital, web/live events, and general marketing activities for an IT solutions provider based in the Mid-Atlantic region. I also manage live/virtual event planning, lead the Marcom team, work with outside agencies and vendors, and develop go-to-market strategies alongside our key vendor partners and sales team to boost brand awareness, reputation, and engagement for IntegraONE.With a strong background in B2B/B2C environments, I’m all about driving change and growth, using my strategic mindset and marketing expertise to empower diverse, high-performing teams that achieve results. I have a solid track record of making complex technologies make sense, and delivering results that matter in fast-evolving industries.

Experience

1. Director of Marketing

   IntegraONE

   Jan 2025 — Present · Allentown, PA, US

   Lead all strategic marketing initiatives, including marketing, communications, PR/media relations, live and virtual events, sales enablement, and web/digital campaigns. Direct marketing team and manage relationships with external vendors and agencies. Serve as a member of leadership team. Collaborate on market development efforts with key vendor partners such as HPE, Cisco, Fortinet, Barracuda, Arctic Wolf, APC, 11:11, Aruba Networking, HP, Microsoft, VMware, Veeam, NetApp, TD Synnex, and others.

Education

• Muhlenberg College

  Bachelor of Arts - BA, Psychology/International Business (Political Science / Economics Concentration)

• Kutztown University of Pennsylvania

  Master of Business Administration - MBA, Concentration in Marketing/Communications

Skills

• Corporate Communications
• Eloqua
• Strategy
• Event Planning
• Marketing Communications
• Marketing Research
• Strategic Partnerships
• Marketing Management
• Microsoft Office
• Email Marketing
• Solution Selling
• Presentation Development
• Marketo
• Digital Marketing
• Marketing Automation
• Content Marketing
• Advertising
• New Business Development
• Public Relations
• Internal Communications
• Corporate Events
• Adobe Creative Suite
• Crm
• Social Media Marketing
• Search Engine Optimization (SEO)
• Online Marketing
• Graphic Design
• Marketing Budget Management
• B2b Marketing Strategy
• Marketing Event Planning
• Leadership
• Team Leadership
• Social Media
• Lead Generation
• Positioning
• Email Newsletter Design
• Direct Marketing
• Prezi
• Marketing
• Event Management