Anoulay T.
Merchandise Licensing Lead, Americas @Sony Interactive Entertainment
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WORK HISTORY
Merchandise Licensing Lead, Americas @Sony Interactive Entertainment
Los Angeles, CA, US
Lead outbound licensing efforts focused on the Americas for Sony PlayStation brand and software IP including Astro Bot, The Last of Us, God of War, Helldivers, Horizon, and Ghost of Tsushima. We’re pushing the boundaries of PLAY!
EDUCATION
California State University, Los Angeles
Art/Graphic Design
SKILLS
ABOUT ANOULAY T.
I\'m a partnerships person, plain and simple. I thrive in developing long-term and meaningful relationships, whether in my professional or personal life.With a diverse background as an innovative, enthusiastic and ambitious sales and marketing professional, I\'d like to think I\'m pretty darn experienced. I\'m concise but like to provide a lot of context. I\'m a left and right brain thinker so I love crunching numbers just as much as I enjoy creative projects. I\'ve been fortunate enough to work with a multitude of partners from retailers, licensees, promotional partners, creators and talent. My portfolio contains a plethora of brands including box office hits to gaming IP to indie and niche properties. My ultimate business objective is identifying and delivering solutions to benefit all stakeholders. It can be a huge undertaking but I see opportunity in every challenge. It\'s accurate to say that I have a colorful career. But I wouldn\'t have it any other way and I\'d love to continue adding more color to the canvas-TL;DRMy specialties:• IP Licensing - Entertainment and Character Brands• Strategic Planning• Retail Enthusiast • Brand Marketing• Pitch and Presentation• Sales and Category Management• Business Development• Complex Deal Negotiations• Data Analytics• Budget and P&L Management• Product Development• Design and Creative Execution
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