Anouk Chayrigues
Marketing Campaign Manager @GetYourGuide
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WORK HISTORY
Marketing Campaign Manager @GetYourGuide
Led 360° omnichannel marketing campaigns targeting B2C audiences, collaborating with internal teams (studio & channels) and B2B partners to align strategies with business objectives.• Developed and executed multi-channel strategies (display, social media, influencer marketing, CRM, affiliate) to enhance brand visibility and drive conversions.• Set up and monitored display campaigns (GDA), working hands-on in the platform to ensure accuracy, targeting and creative variations.• Analyzed campaign KPIs, provided actionable insights, and implemented optimizations to improve performance and ROI.• Coordinated end-to-end campaign execution, ensuring seamless collaboration between creative and operational teams to meet deadlines and objectives.
ABOUT ANOUK CHAYRIGUES
Marketing professional with 6+ years of experience in managing 360° and omnichannel…
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