Anoop T Unnikrishnan

About Anoop T Unnikrishnan

Hi! I\'m a professional in product & digital marketing analytics with a strong foundation in data analysis, data visualization, UX research, conversion rate optimization (CRO), advanced tracking solutions, and all forms of digital marketing. My unique background in digital marketing enables me to help brands build successful growth strategies by combining analytics insights with a deep understanding of marketing dynamics. I specialize in using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and advanced analytics platforms like BigQuery to provide actionable insights that drive product success. With expertise in data visualization tools such as Data Studio and Power BI, I transform complex data into clear, actionable insights to inform strategic decision-making. Leveraging my digital marketing experience, I approach product analytics with a holistic view, focusing on optimizing the user journey, improving engagement, and increasing conversions. By combining data with UX research, I help brands identify opportunities for growth and develop strategies that foster long-term success. Additionally, I have hands-on experience in server-side tagging, privacy-focused tracking, and building custom analytics frameworks with tools like Elasticsearch and Kibana, ensuring both data accuracy and compliance with privacy standards. Let’s collaborate to maximize your product’s potential through data-driven insights, creating exceptional user experiences and driving sustainable growth.

Experience

1. Senior Consultant - Product Analytics

   IBS Software

   Jul 2023 — Present · Kochi, IN

Education

• Mar Athanasius College of Engineering

  Master’s Degree

  2013 — 2016

• Union Christian College Aluva

  Bachelor of Computer Application

  2008 — 2011

Skills

• Search Engine Submission
• Java
• Php
• Digital Strategy
• Search Engine Optimization (SEO)
• E-Commerce SEO
• Jquery
• Drupal
• Sql
• Asp.net
• Wordpress
• Google Analytics
• Email Marketing
• Local Search Optimization
• Angularjs
• Social Media Optimization (Smo)
• Laravel
• Search Analysis
• Ionic Framework
• Ppc Bid Management
• Sublime Text
• C++
• SEO
• Smo
• Html
• Keyword Research
• Conversion Rate Optimization
• Inbound Marketing
• Google Adwords
• Javascript
• Magento
• Digital Marketing
• Visual Basic
• Dhtml
• Online Reputation Management
• Social Bookmarking