Anoop Mehrotra

Vice President @Northstar Diagnostics & Pathology Lab

Ahmedabad, IN

Responsible for setting up the entire Marketing & Sales function of a new Start-up in the Diagnostics & Pathology industry. Worked as Airport SBU Head. Launched Ahmedabad / Mumbai / Lucknow / Jaipur Airports in a record span of 3 months. Achieved Rs 2.5Cr Top Line in 3rd month itself, making it an EBIDTA Positive Lab in 1st quarter itself. Key Deliverables include Revenue build-up by building Brand, Online and offline promotions, Setting up the entire Channel (Franchisees, Collection centers, and COCO Labs), Sales across conventional channels, Airports, Corporates, SMEs, and Non-traditional channels. One of the key tasks is to regularly scan the pathology industry for new products, price changes & design, develop new and innovative products for specific and niche segments. Also, responsible for a tie-up with all other local and national labs in Gujarat for Collaborative testing, & setting up the entire Logistics for Sample collections and report deliveries.

Tata Managemt Training Centre (TMTC) - Pune

Advance Leadership Course

Indian Institute of Management, Calcutta

Senior Management Prog (SMP)- Batch 13

Barkatullah Vishwavidyalaya

B. Sc., Maths, Physics

Indian Institute of Management Ahmedabad

General managment, Business Administration and Management

Awadhesh Pratap Singh Vishwavidyalaya

MBA, Marketing and Sales

Google Creative Campus

Fundamentals of Digital Marketing, Digital Marketing