Anoop Melethil
Marketing Head @ Maveric Systems Limited | Marketing Communications, ABM, Thought Leadership, Branding
- Role
- Marketing Head at Maveric Systems Limited
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Anoop Melethil
With over 20 years of experience in the technology services industry, I am a seasoned marketing leader who has successfully built and driven marketing functions from the ground up. I currently head the global marketing team at Maveric Systems, a digital transformation partner for banking and fintech firms.My core competencies include strategic branding, demand generation, influencer marketing, digital marketing, employer branding, thought leadership, and internal communication. I have a proven track record of repositioning brands, increasing win rates, creating impactful campaigns, and driving metrics-led marketing initiatives. I am passionate about leveraging my expertise in technology services to help Maveric Systems achieve its vision of transforming the banking and fintech landscape.
Experience
Marketing Head
Oct 2015 — Present · Chennai, IN
Responsible for driving organization wide marketing initiatives across the globe. Areas of focus include brand management, media - traditional as well as social media, digital marketing, content and thought leadership initiatives, account based marketing, internal communication, influencer marketing, GTM strategies & execution, and sales enablement.
Education
Ideal Indian School
10th, Science, maths, English
1990 — 1993
Sharada Residential School
11, English, Hindi, Physics, Chemisry, Maths, Biology
1993 — 1994
Mahatma Gandhi University
B tech, Computer Science
1995 — 1999
Goa Institute of Management (GIM)
PGDM, Systems & Marketing
2000 — 2002
Canara College
II PUC, Physics, Chemistry, Maths, Biology
1994 — 1995
Skills
- Lead Generation
- Vendor Management
- Marketing
- Management
- Campaign Management
- Project Management
- Outsourcing
- Pre-Sales
- Business Analysis
- Product Marketing
- Customer Experience
- Sales
- Team Management
- Sales Enablement
- Analytics
- Business Development
- Thought Leadership
- Go-to-Market Strategy
- Channel Partners
- Strategy
- Marketing Strategy
- Customer Relationship Management (Crm)
- Crm
- Social Media
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