Anoop Jayaswal
Brand Manager at Clobug | D2C Growth Strategist Meta Ads Expert | Brand Building & Digital Marketing
- Role
- Brand Manager at Clobug
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Anoop Jayaswal
I’m a Brand & Marketing Manager with 5+ years of experience building and scaling fashion and D2C brands through strategic marketing, performance advertising, and high-impact creative execution.My expertise lies in combining data-driven marketing with strong creative direction — from Meta Ads, marketplace optimisation, retention strategy, and web UX planning to full-scale catalogue production, brand storytelling, and cross-platform content strategy.I’ve led brand launches, managed large catalogue pipelines, and built integrated digital campaigns that consistently drive visibility, engagement, and revenue growth. With hands-on experience in photography, production, and content quality control, I bring a rare blend of creativity + performance marketing to every project.At Clobug, I manage the brand from the ground up—overseeing digital marketing, ads, marketplace expansion, UI/UX coordination, influencer strategy, and a 20+ member creative team—ensuring the brand grows with consistency, speed, and strong ROI.What drives me is simple:Building brands that look great, perform even better, and connect deeply with their audience.Key Strengths:• Brand & marketing strategy• Meta Ads and performance campaigns• E-commerce growth (D2C + marketplaces)• Creative direction & visual storytelling• Catalog production & photoshoots• Influencer & social media strategy• Team leadership and cross-functional execution• Customer experience improvement & retention
Experience
Brand Manager
Apr 2024 — Present · Delhi, IN
Brand builder with hands-on experience taking Clobug from concept to a ₹10 Cr+ D2C fashion label in its first year. I specialise in end-to-end brand development—right from crafting identity and positioning to scaling digital performance.Led the UI/UX strategy for Clobug’s website and app, delivering a seamless, aesthetic user experience. Drove growth through integrated marketing—managing Meta Ads, influencer collaborations, SEO, and social media with strong ROI.Expanded marketplace presence, optimised listings, and increased multi-channel sales. Oversaw all creative production, including photography and campaign visuals, ensuring consistency in brand storytelling. Built and led a high-performing team across creative, marketing, and ops.Focused on elevating customer experience, refining communications, and forging strategic partnerships to support long-term brand growth.
Education
Nav jeevan mission school
High School Diploma, Mathematics and Computer Science
2013 — 2017
Indira Gandhi National Open University (IGNOU), Delhi
Master of Business Administration - MBA
Deen Dayal Upadhyaya (DDU) Gorakhpur University
Bachelor of Commerce - BCom, Business/Commerce, General
2017 — 2019
DELHI COLLEGE OF PHOTOGRAPHY
Diploma in Fashion & Commercial photography and Filmmaking, Commercial Photography
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