Anoop Devaru Tms
Senior Consultant | Digital Experimentation & Analytics | A/B Testing | Optimizely | Adobe Analytics | Power BI | Web Optimization | Data-Driven Insights
- Role
- Senior Consultant - Deputy Manager at Deloitte
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anoop Devaru Tms
I’m an Adobe Workfront Developer and data-driven analytics professional with nearly 12…
Experience
Senior Consultant - Deputy Manager
Dec 2024 — Present · Bengaluru, IN
At Deloitte, I play a pivotal role in the digital experimentation and analytics team, driving website optimization through Agile delivery and A/B/n testing. With nearly 12 years of experience, I specialize in experimentation program management, performance analysis, and stakeholder collaboration.As a Scrum Lead, I facilitate Agile ceremonies including daily stand-ups, sprint planning, retrospectives, and campfire alignment sessions to ensure seamless collaboration across developers, QA, designers, and strategists. I oversee backlog grooming, sprint delivery, and task tracking through Jira to maintain alignment and timely execution.My core expertise lies in A/B and A/Bn testing using Optimizely and Adobe Target. I design test strategies, validate setups, create Adobe Analytics dashboards, and analyze experiment performance across control and variants. I deliver insights and recommendations through client-ready reports and presentations, enabling data-driven decision-making and improved user engagement.I have supported experimentation programs across airline, retail, and healthcare domains, optimizing customer journeys, driving personalization, and enhancing digital conversion rates.Beyond delivery, I focus on team leadership and process excellence—assigning tasks, reviewing outputs, ensuring 100% QC accuracy, and fostering knowledge-sharing through SOPs and documentation.My role combines Agile leadership, data analytics, and client engagement, making me adept at bridging strategy and execution to deliver measurable business impact.
Education
Sai Vidya Institute of Technology
Bachelor of Engineering (BEng), Computer Science
2009 — 2013
Skills
- Microsoft Office
- Agile Methodologies
- Programming
- Dma
- Manual Testing
- Testing
- Regression Testing
- System Testing
- Quality Assurance
- Html
- Sql
- Email Marketing
- Test Cases
- Quality Analyst
- Mysql
- Windows
- Sdlc
- Software Test Life Cycle
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