Anokhi Dasgupta

Head- Design & Content (CRM & Merch) @ Flipkart | Driving Customer Engagement and Retention

Role: Head- Design & Content (Crm & Merch) at Flipkart
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Anokhi Dasgupta

I am a Content & Creative Leader with 8+ years of experience driving brand, social media,…

Experience

Head- Design & Content (Crm & Merch)
Flipkart
Oct 2024 — Present · Bengaluru, IN
Lead content strategy and design for CRM channels (email, SMS, app notifications) to drive customer engagement and retention- Oversee the creation of thematic storefronts, ensuring alignment with brand guidelines and customer interests- Collaborate cross-functionally with product, marketing, and design teams to create compelling and personalized customer experiences- Analyze customer behavior and feedback to optimize content and design for maximum impact- Manage the end-to-end content lifecycle, from ideation to execution, ensuring timely delivery and quality standards- Champion a data-driven approach to content and design, using insights to continuously improve engagement metrics- Mentor and guide a team of content creators and designers to elevate output quality and creativity.

Education

Doon University, Dehradun
Bachelor of Mass Communication, Mass Communication/Media Studies
2014 — 2017
Xavier Institute Of Communications
Post Graduate Diploma in Advertising and Marketing Communications, Public Relations, Advertising, and Applied Communication
2017 — 2018

Skills

Music Journalism
Digital Media
Microsoft Office
Marketing Communications
Creative Writing
Quarkxpress
Social Media
Social Media Marketing
Copy Editing
Copywriting
Journalism
Blogging
Advertising
Poetry
Blogger
Broadcast Journalism
Adobe Premiere Pro
Editing
Writing
Online Journalism
Freelance Writing

Contact information

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•••••@flipkart.com
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Current company

Flipkart

Technology, Information and Internet · 10K employees · Founded 2007 · Flipkart Internet Private Limited, Buildings Alyssa, Begonia & Clove Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, IN

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximising for customers, stakeholders, and the planet at large! At Flipkart, our promise to every Flipster is - getting an opportunity to leave a mark and create their own legacy, the freedom to experiment, learn and grow, work with the industry’s brightest minds as part of a diverse team and we will extend our culture of care to them to ensure that they can focus on doing their best work. Driven by audacity, bias for action, customer first, integrity and inclusion – Flipsters have pioneered solutions that have transformed digital commerce in India. From the industry-first introduction of cash-on-delivery in 2010 to the launch of voice search and multiple vernacular interfaces in 2021 that have made e-commerce a very inclusive experience, Flipkart continues the exciting journey of solving for the Indian customer. We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it - because when you maximise, we maximise. Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Wholesale, Flipkart Health+, Cleartrip, and Myntra. Get in touch with our experts for support with your orders here: https://www.flipkart.com/helpcentre

flipkart.com

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About Anokhi Dasgupta

Experience

Head- Design & Content (Crm & Merch)

Education

Doon University, Dehradun

Xavier Institute Of Communications

Skills

Find verified contacts for anyone on LinkedIn