Anny Huizi Wangyu
Director, Solutions @VideoAmp
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WORK HISTORY
Director, Solutions @VideoAmp
NY, US
Clients: Tombras (PODS & Les Schwab), Subway, National Media, Canvas Worldwide- Advise senior media and analytics leaders on cross-channel investment strategies, refining audience architecture and marketing measurement frameworks to drive $600M+ media impact gains across clients- Lead end-to-end media optimization solution implementation, including business alignment, database architecture, data integration, plan calibration, and optimization- Drive media optimization strategies through MTA, and brand lift studies, enhancing campaign effectiveness- Manage solution analysts/managers in New York and Singapore, mentoring talent and fostering a high-performance culture- Conduct platform training for client media and analytics teams, improving adoption and operational efficiency- Champion AI and Python-driven workflow automation, improving efficiency and adoption across multiple client and internal teams- Support business development efforts, including sales pitches, product demos, scoping exercises, and pricing structures
EDUCATION
Sichuan International Studies University
BA
New York University
MS, Integrated Marketing
ABOUT ANNY HUIZI WANGYU
I help organizations turn complex marketing data into clear, actionable strategies.Over the past decade, I\'ve advised Fortune 100 executives on optimizing hundreds of millions in media investment - from leading marketing mix modeling and multi-touch attribution programs at Neustar to managing media optimization solution at Elsy/VideoAmp. I\'ve built and scaled cross-functional teams, partnered with executives to redefine measurement frameworks, and championed AI-driven automation that improves efficiency across client and internal operations.Whether designing frameworks that generate revenue lifts, automating global workflows, or translating technical findings into executive strategy, I\'m energized by helping clients make confident and data driven decisions. I bring deep expertise in marketing measurement and MTA), media optimization, and analytics automation backed by agency, vendor, and client-side experience that gives me a complete view of how measurement ecosystems work.I combine technical fluency with consultative partnership, bridging the gap between analytics complexity and business clarity. I’m comfortable navigating between the technical details and the strategic narrative.
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