Ann Phillips Green
Director, Brand Management & Insights @Cabot Creamery Cooperative
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WORK HISTORY
Director, Brand Management & Insights @Cabot Creamery Cooperative
Waitsfield, VT, US
Lead the team responsible for brand management, insights, and shopper/foodservice marketing. Accountable for developing and communicating in-market strategy and planning with the selling teams and key retailers.
EDUCATION
D'Amore-McKim School of Business at Northeastern University
Master of Business Administration (M.B.A.), Marketing
Tufts University
Bachelor’s Degree, Economics
SKILLS
ABOUT ANN PHILLIPS GREEN
Marketing & business leader with MBA and extensive experience in brand management, shopper marketing, sales strategy, insights, and category management in the consumer goods Industry. Exceptional record of working cross-functionally to develop strategic plans that build brand equity and deliver profitable growth. Demonstrated success in communicating vision, developing people, and leading high-performing teams. Passionate about values-led organizations with a triple bottom line.Specialties- Strategic Marketing and Business Planning- Integrated Marketing Communications- Digital, E-Commerce, Social Media- Shopper Marketing Programs- Consumer / Shopper Insights- Targeted Loyalty Campaigns- Consumer Promotions- Merchandising- S & OP Process- P&L Responsibility- Trade Marketing Strategy- New Product Development - Budget and Agency Management- Staff Management and Development- Process and Collaboration Excellence- Program Analysis and ROI Optimization
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