Ann Phillips Green

Director, Brand Management & Insights @Cabot Creamery Cooperative

East Montpelier, VT, US
MOBILE NUMBERS
+91 *********19

Signup · Get unlimited contacts

WORK HISTORY

Jul 2024 — Present

Director, Brand Management & Insights @Cabot Creamery Cooperative

View department →

Waitsfield, VT, US

Lead the team responsible for brand management, insights, and shopper/foodservice marketing. Accountable for developing and communicating in-market strategy and planning with the selling teams and key retailers.

EDUCATION

N/A

D'Amore-McKim School of Business at Northeastern University

Master of Business Administration (M.B.A.), Marketing

N/A

Tufts University

Bachelor’s Degree, Economics

SKILLS

NielsenMarket ResearchRetailCategory InsightsFmcgForecastingRetail Category ManagementConsumer InsightCrmSpectraManagementCustomer InsightCategorizationAccount ManagementProduct DevelopmentBrand ManagementCross-Functional Team LeadershipMarketing StrategyTrade MarketingConsumer ProductsMerchandisingAc NielsenCustomer MarketingStrategyBrand EquitySalesMarketingShopper MarketingMarketing ResearchSegmentationCompetitive AnalysisKey Account DevelopmentP&L ManagementIriDigital MarketingMarketing ManagementGroceryNational AccountsIntegrated Marketing

ABOUT ANN PHILLIPS GREEN

Marketing & business leader with MBA and extensive experience in brand management, shopper marketing, sales strategy, insights, and category management in the consumer goods Industry. Exceptional record of working cross-functionally to develop strategic plans that build brand equity and deliver profitable growth. Demonstrated success in communicating vision, developing people, and leading high-performing teams. Passionate about values-led organizations with a triple bottom line.Specialties- Strategic Marketing and Business Planning- Integrated Marketing Communications- Digital, E-Commerce, Social Media- Shopper Marketing Programs- Consumer / Shopper Insights- Targeted Loyalty Campaigns- Consumer Promotions- Merchandising- S & OP Process- P&L Responsibility- Trade Marketing Strategy- New Product Development - Budget and Agency Management- Staff Management and Development- Process and Collaboration Excellence- Program Analysis and ROI Optimization

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Ann Phillips Green — Director, Brand Management & Insights at Cabot Creamery Cooperative in East Montpelier, VT, US | Unifers