Ann Mariya

About Ann Mariya

Digital Marketer | Meta Ads & Performance Marketing SpecialistI am a performance-driven Digital Marketer with one year of hands-on experience managing and optimizing paid advertising campaigns across Meta Ads and Google Ads platforms. My expertise lies in building structured, data-backed marketing strategies that focus on lead generation, brand awareness, audience growth, and measurable return on investment.I specialize in Meta Ads campaign planning, audience research, funnel structuring, A/B testing, creative analysis, budget allocation, and continuous performance optimization. I have managed campaigns across different objectives including Lead Generation, Traffic, Engagement, Conversions, and Brand Awareness. My approach combines analytical thinking with creative execution to ensure campaigns are not just launched — but strategically scaled.In addition to paid advertising, I also work on Google Ads (Search & Display), ensuring keyword-focused targeting, compelling ad copy, and performance monitoring aligned with business goals. I understand the importance of intent-based marketing and how paid search can complement social media campaigns for maximum impact.Beyond advertising, I contribute to content creation and basic video editing to support campaign creatives. I believe effective digital marketing requires strong messaging, visual consistency, and audience-centric storytelling. From developing content ideas to refining ad creatives, I ensure that every element aligns with the overall marketing strategy.My core strengths include:• Meta Ads Campaign Management• Google Ads (Search & Display)• Social Media Marketing Strategy• Audience Research & Targeting• Performance Analysis & Optimization• Content Creation• Basic Video EditingI stay up to date on platform algorithm changes, emerging trends, and evolving consumer behaviour to continuously refine campaign performance. My focus is always on delivering measurable growth, improving cost efficiency, and creating sustainable marketing systems for brands.I am passionate about helping businesses build a strong digital presence through strategic advertising, creative execution, and data-driven decision-making.

Experience

1. Digital Marketing Executive

   Carpe7 Global

   Mar 2026 — Present

Education

• CDA Academy

  Digital Marketing, Advertising