Annmarie H.

About Annmarie H.

I lead revenue-driven marketing for small to mid-size manufacturing and technical…

Experience

1. Marketing & Digital Strategy Leader Content Creator Seo & Website Expert Brand Builder

   Ameriscend

   Jul 2024 — Present · Warminster, PA, US

   Increased website traffic by 22%, engagement by 53% and event count by 25%, in a 12-month period. In a 24-month period, increased website traffic by 108% and engaged sessions by 169%. During this time period, Referral engagement sessions increased by 703%.• Lead transformative marketing and digital strategy initiatives across Ameriscend and its family of packaging-focused companies, including HPT Pharma, Automotion Technologies, Elmark Packaging, and AmeriPak.• Drive business growth through SEO optimization, digital campaigns, and brand strategy, connecting marketing efforts to measurable outcomes.• Led a significant initiative to develop and implement a process for qualifying leads through data analysis, enabling the sales teams to focus on high-potential growth opportunities and improve conversion rates.• As part of the leadership team, drive the implementation of EOS (Entrepreneurial Operating System) to enhance alignment, accountability, and operational focus across all business units.• Develop and execute high-performing content and website strategies that enhance visibility, engagement, and lead generation across diverse industries.• Align marketing initiatives with company goals to amplify brand presence in pharmaceutical, food, and consumer goods markets.• Collaborate across teams to ensure consistent messaging, seamless customer experiences, and unified brand storytelling.• Ground all initiatives in Ameriscend’s core values, helping elevate both customer impact and business growth.