Ann Marie Granite Gray
Content Marketer | Brand + Reputation Builder | Digital Strategist | Product Owner | Creative Director | Data Analyst | Team Leader | Senior Communicator
- Role
- J & J Corporate Marketing & Digital Strategy, Corporate Brand Equity at Johnson & Johnson
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Ann Marie Granite Gray
I have vast experience in brand building, content marketing, social media strategy, creative development and media planning with a proven track record of increasing ratings, sales, site traffic, social media followings and audience engagement. MARKETING STRATEGY AND CREATIVE LEADERTop Skills and Experience Highlights:• Brand Defining + Building • Creative Strategy, Direction + Production• New Media Pioneer • Marketing Analytics• Social Media + Fan Engagement• Digital Customer Acquisition• Team Leadership + Project Management• Presentation Skills + Executive Presence• Brand Partnerships + Monetization• Media Planning, Buying + Execution• Talent + Influencer Promotions• B2B/Trade Marketing
Experience
J & J Corporate Marketing & Digital Strategy, Corporate Brand Equity
Nov 2022 — Present · New York, NY, US
Set the vision and lead development and execution of a comprehensive marketing strategy for Johnson & Johnson that builds our brand, educates stakeholders, and promotes J&J’s impact around the world. Direct the content developers in strategic multimedia storytelling to drive reputation, awareness, and business growth through best-in-class stories, videos, and social media content. Establish the organization\'s editorial voice, and determine content needs, channel selection, and distribution including paid media planning, content mapping and execution.Collaborate with enterprise, sectors, and business functions to manage planning, development, design, creation, production, distribution, and measurement of omnichannel content across all J&J digital and social channels and paid media.Manage the JNJ.com product and develop strategic governance, in partnership with the Brand Operations team, for our Company’s growing digital ecosystem.
Education
Lafayette College
Economics&Business + Government&Law, Minor Art History
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