Ann Maria Tharappel

About Ann Maria Tharappel

12 different industries 10 job changes 3 failed businesses 2 maternity breaks These numbers are just the tip of the iceberg when it comes to my career experience. No, this is not the resume of a \"job hopper\"! This is the resume of an army wife who has had to adapt, change, and reinvent herself every few months in order to keep up with her husband’s endless postings and courses. This is the resume of a woman who is resourceful and made the best of what life gave her. From fashion to finance, tax to education, manufacturing to IT and AI, I have seen it all. Throughout my career, I have donned numerous hats, transitioning seamlessly between roles as a primary school teacher, customer care executive, tax analyst, and even a graphic designer. My unique background has given me a broad perspective that allows me to think creatively and tackle any challenge. I have dabbled in freelance content writing, running handmade craft businesses, interning at notable institutions like the Defence PRO & The Hindu Group of Publications. I even took the leap to start my own party-planning venture called Ann\'s Party Perfect!(Cheesy name I know). 🤖 Over the years, I have built and scaled employer branding and communication initiatives across organisations at different stages of growth. I have grown social audiences at scale while improving engagement, strengthened reputation on platforms like Glassdoor through structured response systems and feedback loops, supported leaders with strategic messaging, and increased talent visibility through targeted hiring campaigns and storytelling formats.I have led end-to-end planning and delivery of large engagement initiatives and events, managed cross-functional and leadership stakeholders, and translated culture and business priorities into campaigns, experiences, and narratives that attracted talent and built credibility. At the core, I bring the ability to step into complex, fast-moving environments and turn ideas into structured, visible, and meaningful outcomes. So, if you are in search of a jack-of-all-trades with a deep passion for employer branding, your search is over! Just to be transparent, things to consider before hiring me: Passionate about employer branding Proven track record of success Adaptable to any situation Multi-industry experience Tech-savvy Lifelong learner Remote Employee (but willing to travel when needed) Bad sense of humour (but great at pretending to laugh at your jokes)

Experience

1. Employer Branding

   Ather Energy

   Jan 2024 — Present · Bengaluru, IN

   Drove LinkedIn strategy resulting in a follower increase from 435K to 564K+ and engagement rate spiking to 78.6%; authored 100+ high-impact posts including 33+ employee spotlights- Launched “We Are Hiring” campaign, boosting job application volume (e.g. 900% rise for key roles) and creating new content formats such as TAAS Wall of Fame and Alumni Spotlight- Revamped Glassdoor strategy, responding to 100+ reviews, and increasing impressions by 57.7% and page views by over 220%; established a review committee and strategic feedback loops- Submitted a comprehensive Careers Page revamp plan covering SEO, user journey, narrative structure, and metric tracking. Created briefing docs, agency shortlists, and led discovery discussions- Proposed and initiated innovative alumni referral campaigns and content collaborations, which were later adopted across the employer branding roadmap- Led end-to-end planning and execution of 5+ high-impact employer branding and employee engagement events, including Byte Battles (2 seasons), Bring Your Kids to Work Day, Vantage: Software in the World of Hardware, and Factory Datathon. Managed logistics, storytelling, internal coordination, and external visibility—securing participation from leadership (e.g, CEO Tarun Mehta, CTO Swapnil Jain), cross-functional teams, and elite external talent pools (e.g, IIT Madras), with national media coverage for key events- Drafted award nominations leading to 3+ wins including Shemakers catalyst award authored a 7-page DEI nomination under 24 hrs that secured a win- Recognised for ownership and resilience, managing projects end-to-end—including communication, logistics, content design - even during leaves or high-pressure timelines. Quoted in MSF: “Ann converted a simple hackathon idea into a major public event. coordinated with universities, companies, and even learnt technical content to motivate others.”

Education

• University of Madras

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Stella Maris College

  Master's degree, Public Relations, Advertising, and Applied Communication