Annliese Scott
Director, Marketing at U.S. Travel Association
- Role
- Director, Marketing Services at U.S. Travel Association
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Director, Marketing Services
Oct 2013 — Present · Washington, DC, US
Define the marketing vision for U.S. Travel events, membership, and research initiatives with input from various internal business owners and external clients• Develop marketing channels to include email, digital positioning, direct mail, video strategy, and social media• Oversee the execution of marketing plans against organization objectives and success metrics while ensuring marketing budgets are upheld• Establish and execute workflow processes and manage day-to-day operations of marketing department• Provide creative direction to brand and production managers, designers, photographers, and external vendors
Education
Mount Saint Mary's University
Bachelor of Arts (BA) in Communication Studies + Bachelor of Fine Arts (BFA) in Visual Arts
2003 — 2007
Skills
- Press Releases
- Copy Editing
- Social Media
- Creative Writing
- Cross-Functional Team Leadership
- Content Management
- Editing
- Production Managment
- Microsoft Office
- Advertising
- Management
- Copywriting
- Photoshop
- Web Content Management
- Operations Management
- Adobe Creative Suite
- Online Communications
- Email Marketing
- Digital Media
- Online Marketing
- Editorial
- Graphics
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