Annkur Pandey

About Annkur Pandey

I bring 20+ years of experience across India, South East Asia, and the UAE, helping companies and founders navigate complex go-to-market (GTM) challenges. My career has moved fluidly between agencies and in-house leadership, giving me the perspective to not just design strategies, but also make them work across teams and geographies.Over the years, have been closely involved in pitch work within agencies, cross-team collaboration across markets, and helping tech founders find clarity in their positioning. I’ve also worked on sales enablement by creating the right marketing assets and campaigns, while managing vendor and partner relationships to ensure smooth execution. Along the way, I have leveraged strategic networking to open doors, align stakeholders, and keep initiatives moving forward.These experiences have shaped my strength in GTM strategy, sales enablement, partner programs, event presence, marketing operations, vendor/partner management, and strategic networking.I like working where clarity, structure, and steady progress matter most: HubSpot, Apollo, LinkedIn Ads, Google Ads, Meta Ads, GA4, Google Search Console, Looker Studio, Google Tag Manager, Canva, Lovable, WordPress, Shopify, Carrd, Notion, Zapier, Beehiv, Sprouts AI, Typeform, Slack.

Experience

1. Marketing & Gtm Consultant

   Tumeryk

   Jan 2024 — Present · IN

   Currently embedded with Tumeryk as their GTM & Marketing lead operating in a fractional capacity, but deeply involved in execution, scale-up, and day-to-day collaboration across campaigns, tools, email systems, landing pages, and partner assets. I focus on fast iteration, connecting the dots across platforms, and building assets that drive real engagement- Vibe-coded and launched Pitcher (Sales Q&A hub) and Partner Enablement Hubs- Built and managed landing pages, vertical one-pagers, and nurture journeys across MSSP, banking, telecom, legal, healthcare- Managed and automated email workflows using HubSpot, Sprouts AI, and Zapier- Rebuilt and maintained the Tumeryk site on Lovable, with tight visual consistency via Canva- Set up and monitored analytics via GA4, Looker Studio, and Hotjar- Launched and managed Tumeryk’s newsletter, AI Circle of Trust, via Beehiiv- Actively manage Tumeryk’s LinkedIn presence posts, visuals, and amplification around key events, blogs, and releases- Hands-on with tools like RB2B (signal-based targeting), Apollo (outreach + enrichment)- Coordinate with multiple vendors and partners across design, events, content, and product to keep GTM moving- Strong content marketing contributor - shaping visuals, email CTAs, headlines, and campaign flows across channels- Supported GTM for RSAC, GenAI Summit, ASEAN AI, etc

Education

• Indian Institute of Management Bangalore

  Executive General Management Program (Batch 43), General Management

  2017 — 2018

• Symbiosis College of Arts & Commerce

  Bachelor Of Commerce, Marketing

  1996 — 1999

• Institute of Management Development and Research (IMDR) ,Pune

  Post Graduate Diploma in International Trade, International Marketing

  2000 — 2002

Skills

• Sem
• Event Planning
• Online Research
• Crm
• Team Management
• Customer Relationship Management (Crm)
• Search Engine Marketing (Sem)
• Strategy
• Social Media Strategist
• Cost Per Lead
• Account Based Marketing
• Cost Per Acquisition
• Online Advertising
• Marketing Communications
• Digital Media
• Google Analytics
• Media Planning
• Search Engine Optimization (SEO)
• Mobile Marketing
• Email Strategy
• Entrepreneurship
• Management
• Pinterest
• Rebranding
• Social Media Marketing
• B2b2c
• Competitive Analysis
• Web Marketing
• SEO
• Digital Marketing
• Email Marketing
• Blogging
• Lead Generation
• Vendor Management
• Vendor Relationships
• Online Marketing
• Internet Strategy
• Media Buying
• Affiliate Marketing
• Marketing