Ann Gibson
Copywriter & Content Strategist
- Role
- Marketing Copywriter at Fusable
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Copywriter
Jun 2021 — Present
Develop and optimize sustainable marketing programs that showcase content and compel users to subscribe and engage regularly.• Develop target personas, editorial calendars, and communications plans.• Write and edit multiple content deliverables in deadline-oriented, agile environment, including emails, landing pages, social media posts and video scripts.• Produce compelling media website content to drive engagement and conversion.• Analyze audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing.• Collaborate with designers, developers, editorial team, metrics analysts and subject matter experts to produce relevant content.• Brainstorm creative topics and themes that drive awareness, increase new subscribers and deepen subscriber engagement.
Education
University of Maryland
B.A.
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