Annita Byrnes
Marketing Manager at SourceX | 3D Video | Creative Marketing Solutions
- Role
- Marketing Manager at Sourcex
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Annita Byrnes
10+ years of experience in marketing and brand positioning as well as expertise in…
Experience
Marketing Manager
May 2020 — Present · New York, NY, US
Develop engagement plans aligned with the brand’s strategy• Lead multi-channel demand generation campaigns across paid and organic channel, marketing automation and user acqusition campaigns to optimize lifecycle nurturing• Partner with our product team to develop, implement and execute a world-class product go-to-market and launch strategy• Develop and communicate the brand’s value proposition through marketing materials, web pages, emails, social media campaigns and more• Conduct customer interviews/market research to redefine the competitive landscape• Work cross-functionally with sales and growth teams to meet revenue and customer goals Maximize revenue and opportunities along with planning and executing strategies that will motivate customers retention, aligned with the brand KPIs targets.• Customer Journey Mapping - Analyzing touch points within the organization and capitalizing on commercial opportunities, throughout social media and direct activities
Education
Columbia University in the City of New York
Master of Business Administration - MBA
Miami University
Master of Business Administration - MBA
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