Shen Xu

Experience

1. Product Marketing Management Trainee

   Groupe Clarins

   May 2021 — Present · Shanghai, CN

   Support manager on product business strategies and action plan development- Conduct market research and competitor analysis on AA Skincare. Explore business opportunities through product ingredient research, competitor analysis, and internal sales review- Continuously track product performance and identify the key issues. Develop quick action plans with a sound rationale for improvement and align with various functions and departments to drive and achieve business targets- Liaise with the Apac team to develop future product marketing plans, creative production, and innovation development- Support line manager on major marketing campaign planning and Execution.(2021: Extra-firming cream re-push, Double-serum re-push, 2022: Chinese new year, Extra-firming cream re-push and Double-Serum eye re-push)- Utilize focus group discussion, banner tests, consumer analysis, and comprehensive market research to sharpen product concept, and product positioning, and identify main selling points. Collaborate with cross functions to develop and implement campaign strategy Including campaign budget planning, media buying, promotion plan, in-store merchandising impact, social media planning, and influencer selection and evaluation- Support line manager on product-related operation management - Work with registration team on new product innovation registration - Work with supply-chain team on product demand forecast and support business decision

Education

• The Johns Hopkins University - Carey Business School

  Master of Science - MS, Marketing

  2019 — 2020

• Penn State University

  Bachelor of Arts - BA, Telecommunications

  2015 — 2019