Annika Marthaler

Senior Product Manager @ Ancestry | End-to-end product strategy | Building products people love to use

Role: Senior Product Manager at Ancestry
Location: San Luis Obispo, CA, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

About Annika Marthaler

5+ years of product management experience focused on building consumer-facing tech products* Currently at Ancestry building 0-1 products, developing new freemium strategies to drive user conversions, and most recently driving end-to-end product strategy on our mobile app* Previously at iFixit, I had a more technical role focused on platform work. Led a migration to a new analytics platform and transition to Shopify ecommerce platform ~~Professional Skills: Product Management | User Experience (UX) Design | Leadership | Product Strategy | Data Analysis | User Insights | Data Modeling

Experience

Senior Product Manager
Ancestry
Sep 2025 — Present
Owning the product strategy for end-to-end on the Ancestry mobile app

Education

UCSC Silicon Valley Extension
Business of AI Course
Principia College
Computer Science

Contact information

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Work email
a••••••••@ancestry.com
Personal email
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Current company

Ancestry

Software Development · 1.9K employees · Founded 1983 · Lehi, Utah, United States

We are the curious. Ancestry®, the global leader in family history and consumer genomics, connecting everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records from 88 countries, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families. Ancestry has over 1,300 employees in locations across the globe. Our headquarters is in Draper, Utah and our global offices are located in Dublin, Ireland; Paris, France; London, England; Sydney, Australia; and Grafing, Germany. We are committed to our location flexible work approach, allowing you to work from where you want — in an office or from home or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity. We’re passionate about using technology to create simple, useful, and delightful experiences that connect families and have accelerated product innovation to enable everyone to discover, craft and connect around their family story. Ancestry is continually looking for talented, hard-working and curious individuals who are passionate about bringing this mission to life. Sound like you? Join the curious. Visit https://careers.ancestry.com

ancestry.com

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About Annika Marthaler

Experience

Senior Product Manager

Education

UCSC Silicon Valley Extension

Principia College

Find verified contacts for anyone on LinkedIn