Annika Limjoco
Digital Marketing | eCommerce Amazon & Chewy | Social Media
- Role
- Digital Marketing Ecommerce Amazon & Chewy at ZURU Toys
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Annika Limjoco
Product Marketing professional passionate about telling brand stories that resonate with…
Experience
Digital Marketing Ecommerce Amazon & Chewy
Jan 2022 — Present
Planned eCommerce go-to-market strategies on Amazon Vendor Central and Chewy across North America, Europe, and Asia Pacific with 30+ brands, and products in Toys (Mini Brands, XSHOT, Snackles, etc) and Consumer Goods (Bonkers Pet Treats, Habit Supplements, Monday Haircare, etc), resulting in a 116% increase in sales YoY.• Managed product lifecycle for seasonal product launches including marketing and product calendars, digital asset deliverables, creative briefs, style guidelines, localized global assets, product purchase orders, and marketing budget for retail channels.• Increased Chewy Sales by 15% in 3 months with business development strategies, promotional budgets, and product selection.• Drove Amazon sales from post-mortem data analytics, A/B testing, Salsify automation, and SEO optimization to drive platform best practices achieving a 136.5% increase in KPI sales per visitor. • Licensing partners: The Walt Disney Company, Lucasfilm, Marvel Studios, Universal Studios, Warner Bros. Studios, Netflix, Paramount Studios, Nickelodeon, SEGA, Roblox, Viz Media, Roblox, PepsiCo, etc
Education
University of Southern California - Marshall School of Business
Bachelor of Science - BS
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