Annika Skoog-Barnard
Senior Graphic Designer @Norwich City Council
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WORK HISTORY
Senior Graphic Designer @Norwich City Council
Delivering creative design and brand solutions for city-wide communications and campaigns. I manage projects from concept to completion, from magazines, events, and social media to strategic branding and public information materials.Collaborating closely with communications officers, printers, illustrators, and internal clients to ensure everything we produce is visually engaging, on-brand, and community-focused.Currently helping shape the council’s creative approach through an exciting period of transformation.
EDUCATION
SÄG high school, Karlstad, Sweden
Media Programme, Information and Advertisement
Norwich University of the Arts
Bachelor of Arts - BA, Graphic Design
Norwich University of the Arts
Foundation degree, Art/Art Studies, General
Norwich University of the Arts
Higher National Diploma, Graphic Design
ABOUT ANNIKA SKOOG-BARNARD
I’m a creative with a mission: to make local government communications feel as good as they look.With over 20 years’ experience across both public and private sectors, I know that great design isn’t just about style - it’s about clarity, connection, and purpose. Whether it’s shaping a brand identity, refreshing a campaign, or designing materials that help residents feel informed and inspired, I bring creative thinking with real-world impact.I’m passionate about brand storytelling - creating consistent, engaging visuals that build trust and reflect community values. My work spans everything from conceptual branding and visual identity systems, to digital and print design, content creation, event collateral and marketing campaigns.As local government evolves, I’m excited by the opportunity to help shape a stronger, more unified visual identity for public services - one that celebrates place, people, and pride.Positive force. Collaborative spirit. Creative problem-solver. Let’s make public sector design stand out for all the right reasons.
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