Annika Jensen Murphy

Experience

1. Program Manager

   Tufts University Gordon Institute

   Jul 2022 — Present

   Develop and implement process improvements pertaining to how staff manages and delivers key projects across the whole span of TGI\'s activities, including academic programs, marketing & admissions, Derby Entrepreneurship Center, etc.• Manage CRM within HubSpot, implementing best practices and ensuring that the platform is being used in an optimum way to drive process improvement across academic programs and co-curricular activities. • Develop reporting tools and dashboards to monitor, analyze, and optimize performance across all recruitment and community engagement marketing efforts. Leverage platforms including HubSpot, Tableau, Blue, and others. Identify areas of opportunity in data collection processes, strategize and implement improvements, and better leverage data to assist with reaching strategic priorities.• Advise on the development of marketing KPIs and the review of performance and insights to drive actionable strategies. • Manage the planning of large-scale Institute-wide events, including but not limited to Commencement, the $100k New Ventures Competition, new student orientations, immersive experiences, and industry-expert speaker series. • Provide operational support to ongoing marketing tactical activities and the management of processes in relation to paid media campaigns and large-scale projects. • Guide the implementation, training, and use of marketing platforms to meet TGI’s business objectives and manage processes. Provide strategic insight to the organization on industry-wide operational trends that could improve upon TGI’s efforts and campaigns.• Manage all systems/platforms leveraged by staff, including but not limited to Slack, MailChimp, and Miro.

Education

• Suncoast Community High School

  International Baccalaureate diploma

  2003 — 2007

• Penn State University

  Graduate Certificate, Children's Literature

  2014 — 2015

• University of Miami

  Bachelor of Science, Double Majors: Motion Pictures & Art (Graphic Design) - Minor: American Studies

  2007 — 2011

• Brown University

  Pre-College Program, Nonfiction Creative Writing, Philosophy

  2006 — 2006