Annika Graf
Senior Data Analyst @SCAYLE Commerce Engine
Signup · Get unlimited contacts
WORK HISTORY
Senior Data Analyst @SCAYLE Commerce Engine
Hamburg, DE
Calculated Customer Lifetime Value using Bayesian approach- Tested performance boost with GeoLift analysis- Calculated sorting keys for trending products- Developed forecasting models using CatBoost (Python) to predict 6-month revenue trends- Built rule-based attribution models using Adobe Analytics as well as Google Analytics 4 data- Extract and process data from LinkedIn, Mailchimp, and HubSpot APIs using Python- Automated order validation for Awin (affiliate marketing platform) to approve, decline, or adjust commissions- Track and analyze multiple marketing channels: LinkedIn (organic & paid), Meta Ads, Google Ads, Google Analytics, YouTube, Email (HubSpot & Mailchimp), Events, 6sense (organic & paid)- Develop and maintain marketing performance dashboards in LookerStudio using Google BigQuery SQLTech Stack & Tools- Data Engineering & Cloud Platforms: Google Cloud Projects, Azure Databricks, Airflow- Data Visualization: LookerStudio, Power BI (beginner)- Programming: SQL, Python (APIs, forecasting, automation)
EDUCATION
Jade Hochschule
Bachelor of Arts (B.A.), Tourism Management
Düsseldorf University of Applied Sciences
Master's degree, Business Analytics
SKILLS
ABOUT ANNIKA GRAF
Senior Data Analyst @SCAYLE
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.