Annifride Alexander
Senior Manager, Talent and Organizational Development @Securian Canada
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WORK HISTORY
Senior Manager, Talent and Organizational Development @Securian Canada
CA
I play a critical role in talent management and organizational development to enable the evolution of Securian Canada\'s culture- Spearheaded enterprise-wide culture and engagement strategy, achieving Great Place to Work® certification in first year- Co-designed and rolled out a Talent Philosophy with executive leaders for organization-wide adoption- Transformed performance management practices through implementation of leader calibration and customizing performance module in Dayforce- Championed an employee-led culture champions program to scale peer-driven initiatives- Continuous leadership development for all employees through expansion of micro-coaching program and leadership assessments.
EDUCATION
Centennial College
Proficiency in Spanish Language & Culture
Niagara University
Master of Education - MEd
Canadian Centre for Brief Coaching
Foundations and Applications of Brief Coaching
York University
Certificate, Project Management
York University
BA, Business and Human Resources
SKILLS
ABOUT ANNIFRIDE ALEXANDER
With 18+ years in People & Culture and 10+ years in leadership, I design and execute enterprise-wide people strategies that transform culture, elevate engagement, and build leadership capability. My expertise spans building functions from the ground up in high-growth, startup, creative, and tech industries to scaling programs that align people strategy with business-critical goals.As a leader and developer of leaders, I believe in managing yourself before managing others. I strive to lead with courage, humility, and authenticity — values I bring to my own growth, my peers, and the teams and executives I partner with.Core strengths include:• Building and scaling talent and leadership development frameworks• Driving culture and engagement strategies that deliver measurable impact (e.g, Great Place to Work® certification in 1st year) • Partnering with executive leadership to design and implement enterprise-wide people strategies• Leading performance transformation, succession planning, and DEI initiatives• Coaching leaders at all levels to grow capability and unlock potentialI am passionate about learning, inclusion, human potential, and building progressive business cultures where people and organizations thrive together. Currently completing my ICF coach certification, I bring both strategic and human-centered perspectives to how I lead and enable others.
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