Annie Reyes

About Annie Reyes

I’m a marketing and production leader who loves solving big challenges with smart, creative work. I’ve led enterprise brands and mission-driven organizations — from McDonald’s, Nissan, Infiniti, and Conagra to social impact organizations like CASL — across agency, brand, for-profit, and nonprofit environments.What I’m best at: turning complexity into clarity, and turning clarity into growth. That could mean transforming a content engine so it’s faster and more cost-efficient (like the ~$30M savings and 75% speed boost I delivered at Conagra), or building programs that drive both revenue and community impact (like +240% donor engagement at CASL).I thrive where creativity and business meet. I love partnering with C-suite leaders to unlock what’s next — and empowering teams to bring big ideas to life with excellence, speed, and purpose.Above all, I lead with curiosity, collaboration, and accountability. I care about the work, I care about the people doing it, and I care about the impact it makes — for customers, communities, and the business.Always excited to connect and build what’s next.

Experience

1. VP, Marketing & Communications

   Chinese American Service League

   Feb 2024 — Present · Chicago, IL, US

   Partnered with CEO and Board to lead a full organizational rebrand, including refreshed mission, vision, values, and brand identity.• Developed and launched omni-channel marketing campaigns across paid, earned, and owned media to expand awareness and engagement.• Designed and executed a purpose-driven fundraising approach that elevated visibility, expanded donor relationships, and fueled critical program growth.• Implemented Agile Scrum methodology and Salesforce Marketing Cloud to enhance marketing operations, campaign delivery, and cross-functional alignment.• Created and operationalized “CASL Connect,” a scalable community engagement model supporting outreach, partnerships, and program expansion.• Established marketing performance dashboards to measure campaign impact, brand health, and donor engagement in real time.• Led internal communications and change management strategies to unify culture and align staff around CASL’s reimagined mission.

Education

• California State University, Los Angeles

  Bachelor of Arts - BA, Marketing & Communications/Design

Skills

• Online Marketing
• Brand Architecture
• Direct Marketing
• Social Media Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Advertising
• Strategic Communications
• Interactive Advertising
• Media Planning
• Digital Marketing
• Relationship Marketing
• Direct Mail
• Interactive Marketing
• Account Management
• Branding & Identity
• Analytics
• Dog Walking
• Lead Generation
• Digital Strategy
• Social Media Communications
• Brand Development
• Digital Marketing Experience
• Social Media
• International Development
• Mobile Marketing
• Online Advertising
• Analytical Skills
• Marketing Communications
• Outdoor Advertising
• Sem
• Creative Strategy
• Marketing
• Media Buying
• Big Data Analytics
• Branding
• Creative Direction
• Integrated Marketing
• New Media