Annie Platt
Experimentation Manager | Personalization & Data Specialist | Omnichannel Strategy | Adobe / Customer Journey Analytics
- Role
- Manager of Digital Experimentation at Ulta Beauty
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Annie Platt
Strategic and analytical eCommerce professional with 7+ years of experience driving site optimization, experimentation, and customer journey improvements through data.I specialize in using analytics to inform strategy, align teams around the right opportunities, and drive measurable growth through testing and optimization. I work with tools like Adobe Analytics and Customer Journey Analytics to analyze customer behavior, uncover friction points, and surface opportunities across the site.Over the years, I’ve owned and supported analytics, experimentation, and product recommendation programs, building measurement frameworks that help teams make better decisions and clearly understand impact. I use experimentation platforms like Adobe Target and Monetate to design, implement, and analyze A/B tests that validate hypotheses and move performance forward.At the end of the day I’m a bit of a detective searching for small kinks that unlock meaningful impact when fixed!
Experience
Manager of Digital Experimentation
Feb 2026 — Present
Education
Babson College
Bachelor of Science - BS, Finance and Economics
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