Annie Phalen
Social Media Program Manager @ Houston Methodist | MBA in Marketing
- Role
- Social Media Program Manager at Houston Methodist
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Annie Phalen
With over a decade in the marketing arena and an MBA that has a focus in marketing, I…
Experience
Social Media Program Manager
Sep 2018 — Present · Houston, TX, US
Oversee the content and social media strategy for all Houston Methodist social media channels including TikTok, YouTube, Instagram, LinkedIn, Facebook, and X (formerly Twitter). Transformed TikTok: Pioneered the creation and launch of Houston Methodist\'s TikTok channel, propelling it to over 50k followers and an impressive 53 million views. Ranked as the #1 hospital TikTok in Texas and among the top 2 in the nation.Innovative Analytics: Developed a comprehensive excel-based analytics dashboard for TikTok, not only tracking performance but also benchmarking against competitor accounts, driving continuous improvement.Thought Leadership: Showcased expertise by presenting at the Healthcare Internet Conference in 2022, sharing valuable insights and lessons from crafting a successful TikTok strategy for healthcare.Strategic Crisis Response: Devised and executed a COVID content strategy, receiving a platinum award from eHealthcare Awards in recognition of its effectiveness.Audience Expansion: Spearheaded a 250% increase in the organization\'s total audience, expanding the follower base from 110k to 275k, demonstrating effective audience engagement strategies.Executive Influence: Crafted and launched a social media strategy for the CEO, driving a rapid growth trajectory to amass over 5k followers.
Education
University of Nebraska-Lincoln
Master of Business Administration - MBA, Marketing
Case Western Reserve University
Bachelor of Science, Management, Marketing, Psychology
2006 — 2010
Skills
- Project Management
- Customer Service
- Strategy
- Social Media
- Inventory Management
- Management
- Retail
- Marketing Strategy
- Time Management
- Marketing
- Leadership
- Digital Marketing
- Microsoft Word
- Event Planning
- Research
- Powerpoint
- Microsoft Excel
- Social Media Marketing
- Microsoft Office
- Sales
- Outlook
- Public Speaking
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