Annie Wang
Strategic Product Leader | Business Integrity, Advertiser Experience | 0→1 Product Innovation
- Role
- Product Manager at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Annie Wang
Mission-driven Staff Product Manager with 10 years of experience building trust & …
Experience
Product Manager
Dec 2020 — Present · Bellevue, WA, US
At TikTok, I lead product strategy and development for the Business Integrity team, focusing on delivering world-class tools and support to enhance advertisers\' experience. My primary goal is to streamline the ads review process, ensuring both advertisers\' success and platform integrity.Key Achievements- Launched 10+ innovative products, scaling them across three different organizations.Led products that contributed to a $35M+ increase in monthly ad revenue without compromising user experience or platform performance- Achieved a 25% boost in customer satisfaction (CSAT) through continuous product improvements- Expanded the team’s scope threefold, growing it from 2 to 6 headcounts to meet increasing product demandsResponsibilities- Developed and executed product vision and strategies, working closely with 20+ engineers and 2 designers to create long-term roadmaps- Managed and aligned over 30 cross-functional stakeholders with conflicting goals to achieve unified outcomes- Led the end-to-end product lifecycle, from problem scoping and A/B testing to go-to-market strategy and post-launch iterations- Conducted market research, user interviews, and data analysis to translate findings into product requirements (PRDs) and prioritize features for MVP and phased launches.
Skills
- Work Ethic
- Management
- Communication Skills
- Microsoft Office
- Financial Analysis
- Accounting
- Teamwork
- Powerpoint
- Highly Detail Oriented
- Critical Thinking
- Auditing
- Financial Accounting
- Microsoft Word
- Microsoft Excel
- Research
- Team Leadership
- Budgets
- Financial Reporting
- Leadership
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